SEO has changed dramatically in the last couple of years. Back in the day you can build a website and stuff it with keywords and metatags to get top rankings in the search engines. Nowadays not so much. It's become much more difficult to get the top rankings for most businesses on the web. In this article we are going to talk about 5 SEO tactics that completely dead and not even worth wasting your time trying them.
1. Keyword stuffing.
Using countless number of keywords in the keyword metatag is pointless. Using any keyword metatag at all is even pointless. Search engines do not take your word for it. There algorithms are much more complex than 5 years ago. They are many factors involved with ranking for certain keywords than to just list them in your website.
Remember to always create content for people not the search engines. Make sure your keywords are present on the page and in areas such as the header, footer, body, title tags, sub headings and meta description snippets.
2. Blog Comment Spamming
Many search marketers and webmasters will still try to drop a comment linked to a website in a forum or community. This has been abused and is now considered spam. Google know can see what links are posted where and gives you no credit at all for link popularity. Rather than spamming try posted a well written comment and good blogs pick these up.
3. Search Engine Submission
Its funny how many people actually provide a service for just submitting to search engines. WHAT A WASTE OF MONEY! This does not matter in today's SEO world. Submitting to search engines is dead. Instead try getting links and creating unique contet. Try to open a twitter or facebook account and add your link within your profile. The social media world is getting real big and search engines realize this.
4. Meta Tag Optimization
There was a time when meta tags played a large factor in influencing search engine rankings. This was some what true back in the day. Now they are not even noticed by search engines. Google is on record as saying they pay no attention to the meta keywords tag. SO, the era of keyword stuffing is over. If you are trying to optimize a website or blog page to rank for more keywords, try using category and tag systems to better label and organize your website content. Actively tagging your posts and pages in one of the most effective ways to enhance the functionality, usability, and overal searchability.
5. Link Exchanges
Dead Dead Dead. Exchanged links or reciprocal linking is a popular method of building links. Website owners exchange inbound links with one another attempting to increase their link popularity. Reciprocal links in moderation are not an issue here as interlinking is glue that binds the web. The trouble occurs when website owners actively engage in link exchange schemes to intentionally influence rankings. Google sees this as a no no!
Try offering business testimonials to vendors you work with. Providing testimonials is an easy way to get a link to your website in return for writing something favorable and sincere about a vendor.
Keep in mind that you always want to use the newest methods of SEO. Using outdated SEO content and materials can really hurt your website rankings
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